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Built,not coded.

Three decades building services, products and businesses in IT and telecom. Now I build software with Claude, without writing code. This is how.

  • 400,000 end users served
  • Led a 500-person global support organisation
  • Product, offering and sales leadership

One email when it opens. No newsletter.

01 — For you

You do not need to be a developer. You need to know what you want, and how to direct the work.

That second part is what I have done for three decades: turning ideas into services and products people pay for, with engineers doing the building. Claude is now that team. This course teaches you to lead it: describe what you want, judge the plan, check the work, and ship something real. A tool, a website, an app, or the digital side of something you make by hand.

You are the architect.

You decide what gets built and what good looks like. Claude does the typing.

One real thing, shipped.

Not a toy and not a tutorial project. Yours, live, by the end.

Buy once.

No subscription and no community to keep up with. The course, the kit, and updates.

02 — Inside

Eleven modules.

  1. 00Start here: what you will build, what it costs, what Claude can and cannot do
  2. 01You are the architect: describing a product so Claude can plan it
  3. 02Set up in an afternoon
  4. 03The three files: rules, plan, handoff
  5. 04First build in a day
  6. 05Building bigger: jobs, one plan, tests in plain words
  7. 06When it breaks: recover, do not restart
  8. 07Quality and safety: secrets, approvals, a second reader
  9. 08Ship it: live, at near-zero running cost
  10. 09Run it as a one-person studio
  11. 10Case study: how my own builds went, and what I threw away
03 — You need

A paid Claude plan and a computer. You do not need to know how to code. You do need to care about the result.

First 100 places
€149

Course and kit, founding price.

At release

Course €199.
Course and kit €299.
Instant access. Every future update included.